When is the end of the world (or Doomsday) a good thing? Well, never…if it actually ever occurs. But for army navy surplus vendors and suppliers, it may be just the opportunity to push sales higher in 2012.
Lately, a lot of people have been worried about the date of December, 21st 2012 or 21.12.2012 that was set in the Mayan Calendar. In fact, many movies have been made depicting what might happen in the year 2012, including: “2012”, “Day after tomorrow”, and “2012 Doomsday” (among others). All of these movies offer their own scenario of how the world will end in 2012. There are also those who claim that all “end of the world” 2012 predictions made by Mayans, Sybil, Nostradamus, Baba Vanga, and numerous others are true. Even Holy Bible has the prophecy of the Apocalypse or Doomsday!
With the premiere of “Doomsday Preppers” on the History Channel in March, emergency preparedness has been in the mainstream media of late. Emergency preparedness is more about preparing for any disaster scenario, rather than the coming end of the world. However one labels it, a lot of “doomsdayers” are spending big money to prepare for the coming tsunamis, earthquakes and economic collapse predicted by some.
Jeff Goldsmith of Joe’s Army Navy Surplus in Waterford, Michigan, says we have seen this before. “What we are experiencing is very similar to Y2K in that people are preparing for ‘something’ to happen. Lots of MRE’s and food are being sold. #10 cans of food with a 25 year shelf life are popular again, as well as water storage containers.” According to Jeff, another hot area is crank and solar powered devices, including radios and flashlights. “We (Joe’s Army Navy Surplus) now stock the solar chargers and panels from Brunton and they are selling very well. In fact, these solar charges will power or recharge most small electronic devices like phones, GPS units, iPads, etc.”
Emergency preparedness requires that people be ready for a disaster or other emergency situation in a moment’s notice. Enter the “bug out” bag. “Bug out” bags are what most of the “preppers” are putting together. “We have an area within our store that displays the different types of items we suggest that be included in the “bug out” bag,” said Jeff from Joe’s Army Navy Surplus. “We printed a list and have been handing them out as well.”
Another trend not necessarily fueled entirely by doomsday predictions is the steady increase in ammunition sales. Here, it’s not entirely the fear of the world ending pushing sales higher. Instead, this wave of emergency preparedness is occurring in an election year. As Jeff from Joe’s Army Navy Surplus explained, “With the GOP in shambles, many feel President Obama will win the election and go after the assault weapons, larger handgun clips, and rifle magazines. This has caused a spike in ammo sales and since people need to store the ammo, ammo can sales are up again as well.” Jeff pointed out “that the same thing happened when Obama got the nomination three years ago!”